Black Friday Campaign 2023

WeTransfer 2023

Art Direction, Design

With a clear roadmap of increasing the number of new paid subscribers that year by double, WeTransfer launched a Black Friday campaign to help achieve that goal by shifting the mindset of its current users into seeing the creative value of a Pro account. The campaign was a huge success that garnered a 180% conversion rate on discounted conversions and a 130% rate on full price conversions.







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© Mikee Silva 2024